Bowflex Guides

Where Are Bowflex Products Made? [Background on Design & Manufacturing]

Are you on your Bowflex treadmill, elliptical, indoor bikes, or trainers and wondering where your fitness equipment came from?

In this article, we will enlighten you and give you a quick guide on where Bowflex products are made. Read on to know more!

Where Are Bowflex Fitness Equipment Made?

In 1986, Bowflex launched its products to showcase accessible workouts at home. Now, they have a range of fitness equipment, and these are the following:

  • Bikes
  • Ellipticals
  • Home gym essentials
  • Weights
  • Benches
  • Treadmills
  • Accessories

Behind this equipment is the company Nautilus Inc., which designs, develops, and markets the Bowflex line.

Nautilus Inc. has its Headquarters and Innovation Center based in Vancouver, Washington, USA.

Nevertheless, the pieces of fitness equipment for Bowflex are manufactured in Nautilus’ three manufacturing plants (domestic and international): 

  • Independence, Virginia
  • Oklahoma
  • Xiamen, China

The Bowflex products were first manufactured in Virginia from its beginnings in 1986 until it expanded to Oklahoma.

Soon enough, Nautilus partnered with its most prominent manufacturer, the Land America Health and Fitness Co., Ltd., and produced Bowflex fitness equipment in Xiamen, China.

Is Bowflex Still Being Made?

With all the discontinued products (especially most of the TreadClimber line) and rare Bowflex advertisement-citing, Bowflex keeps us wondering if it is still being made.

The answer is YES. All the latest Bowflex equipment is still being continuously manufactured. You can get updates on their latest products on the official Bowflex website.

Everything you need to know about their range of products is on their website, from the prices, specs, and features of their VeloCore bike, Max Trainer ellipticals, home gym equipment, dumbbells, and more.

Bowflex also has the JRNY digital fitness that sets its indoor fitness game to the next level with scenic routes, personalized training programs, entertainment apps, and many other features.

What Happened to Bowflex and Who Bought Them Out?

Bowflex is still under the same global fitness solutions company that designs and develops various home fitness equipment.

The difference is that Bowflex’s parent company changed its name from Direct Focus to Nautilus, Inc. in 2002. 

Moreover, in 2019, Nautilus, Inc. changed its leadership with James Barr IV as the new Chief Executive Officer.

Bowflex also has a more progressive line of fitness equipment incorporating exercise and modern entertainment in one.

Are Bowflex Products Good?

Yes, Bowflex products are good and have been used by many because of their functionality, user-friendliness, and all these other factors:

  • Exercising while watching entertainment apps (Netflix, Disney+, Amazon Prime Video, etc.)
  • Exercising while enjoying scenic routes and destinations because of the JRNY experience
  • Indoor exercise with equipment that fits home gyms
  • Bowflex cardio machines that have different resistance levels and can withstand a maximum weight of 300 lbs
  • Exercise bikes with dumbbells, immersive screens, and efficient consoles

Aside from these, Bowflex also has SelectTech dumbbells, which are adjustable, with easy-to-use selection dials, and the inclusion of its personalized storage trays.

Treadmills in the Bowflex line have their adjustable touch screen consoles, which give ease and comfort when accessing adaptive workouts and personalized coaching from the JRNY app.

The Bowflex exercise bikes feature leaning and stationary modes and 100 resistance levels to give you the same outdoor riding feels in the comfort of your home. These bikes are even compatible with the Peloton and Zwift apps.

Bowflex’s elliptical machines, the Max Trainer line, have contact grips to help you monitor your heart rate. The Max Trainer M9 and the Max Total 16 have high-definition touchscreen consoles, while the Max Trainer M6 has an interactive display.

Final Words

Bowflex products are made in China and designed in their Vancouver, Washington headquarters.

This company has been changing the game for indoor fitness.

Its incorporation of modern digital fitness and entertainment apps is beneficial in keeping users like us more immersed in health and wellness, even inside our home gyms.